Opportunity for the Heart of East New York

Broadway Junction has been overlooked for decades. The land around the intersection of Herkimer Street and Williams Place presents a unique opportunity for truly community-driven development.

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Project Location

Broadway Junction is one of New York City’s busiest transit hubs, sitting at the intersection of five major subway lines, six bus routes, and the Long Island Rail Road. More than 4 million people pass through Broadway Junction annually and 30 million commuters transfer at the station.

Located at the intersection of seven neighborhoods (Bushwick, Bedford-Stuyvesant, Crown Heights, Brownsville, Canarsie, East New York, and Cypress Hills), the Herkimer-Williams site is an opportunity for true community-driven development, building on the momentum of recent public and private investments in the area.


The area around Broadway Junction is surrounded by five acres of concrete lots. For a long time, residents have raised concerns about revitalizing this site to meet urgent needs for more economic opportunity, affordable housing, and open space.

Herkimer-Williams is centered on the development of 100% permanent affordable housing, creating good local jobs, fostering community partnerships, and realizing much-needed improvements to the public realm. Rezoning the 94,000 square-foot site can help meet the needs and desires of East New Yorkers by creating:

100% Permanent Affordable Housing

  • The priority is to deliver housing relief as soon as possible. That’s why construction for new housing units will be front-loaded in the first phases of the project
  • Up to 600 affordable housing units

New Opportunities for Jobs,
Education and Financial Security

  • Equally as important as affordable housing, space dedicated for employment and educational programs serves as a driver of this development
  • Up to 800,000 SF of commercial and industrial space coming online over several years
  • Approximately 15,000 SF industrial incubator

Community Programming

  • Herkimer-Williams will create space for community uses and programming that help benefit East New Yorkers
  • Approximately 100,000 square feet of space for community programming, including space for an institutional anchor like CUNY or a trade school

Improved Open Space

  • Herkimer-Williams will help enhance the pedestrian environment, increasing visibility and safety through improved open space along the ground floor
  • Up to 24,000 SF of publicly accessible ground floor open space with additional square footage dedicated to retail spaces

Neighborhood Retail

  • Herkimer-Williams will create new opportunities for neighborhood scale retailers servicing East New Yorkers and any who traverse Broadway Junction daily
  • Approximately 240,000 square feet of retail space for a grocery store and other neighborhood retail



East New York Rezoning approved


Community releases vision for Broadway Junction


NYC EDC releases Broadway Junction, A Vision for the Future

Winter of 2021

Preliminary proposal for Herkimer-Williams

March 2022

Public town hall for Herkimer-Williams proposal

Dec 2023

scoping hearing


ULURP certification

Ongoing Community Engagement

Developer briefings with community board, local residents, neighborhood organizations, and stakeholders, totaling more than 60 groups and counting