Broadway Junction has been overlooked for decades. The land around the intersection of Herkimer Street and Williams Place presents a unique opportunity for a true community-driven development.
The first advisory vote in the Uniform Land Use Review Procedure (ULURP) takes place at the local Community Board. The hearing to review the Herkimer-Williams project and gather public feedback is scheduled for TKTK. More details are available here.
Over the last three years, the Totem team convened nearly 100 meetings with the community to shape the plan for Herkimer-Williams. Following the public scoping hearing in December 2023, where we introduced the preliminary plan and kicked off the environmental review process, we gathered more feedback from the Community Board, elected officials, and local residents to refine the plan even further. The result of that feedback is shown in the updated plan, which we recently filed with the city to officially start the ULURP process.
Preliminary Plan | Community Feedback | Updated Plan |
---|---|---|
Distilling recommendations from over a decade of community vision plans, the original plan submitted in December 2023 proposed: | Incorporating feedback from over 90 touchpoints with the community, Totem has revised the Herkimer-Williams proposal to reflect the stated desires and concerns of local residents: | The plan filed Spring 2025 to start the ULURP process incorporated over a year of community feedback into the following updates: |
Up to 600 units of 100% affordable housing | Desire for additional affordable housing | Increased affordable housing to up to 1,000 units |
Approximately 770,000 SF of commercial and industrial space | Right-sizing of commercial space | Adjusted commercial space to approximately 440,000 SF and preserved up to 100,000 SF of light industrial space |
Approximately 100,000 SF for community programming | Desire for CUNY to have presence at Broadway Junction | Designated up to 85,000 SF space for institutional education anchor |
Approximately 240,000 SF of retail space | Desire for retail spaces to accommodate a vibrant mix and local businesses | Adjusted retail spaces to allow for more neighborhood-scale tenants |
De-mapping Herkimer Street from Williams to East New York Ave | Preserving Herkimer Street | Removed de-mapping of Herkimer Street and added pedestrian improvements |
Building heights from 300 to 405 feet | Concern about building heights | Reduced building heights to 245 to 345 feet |
Approximately 20,000 SF of open space | Desire for public open space and infrastructure coordination | Enabled the creation of up to 25,000 SF of new publicly accessible open space |
”I also urge the applicant and DCP to explore alternatives to this demapping.”
Scoping testimony from Council Member Sandy Nurse
”I welcome open space at and around Broadway Junction that can complement the newly-renovated Callahan-Kelly Playground and the forthcoming public plazas.”
Scoping testimony from Council Member Sandy Nurse
”At this moment there is a lack of modern, flexible, and affordable space for small industrial businesses and industrial entrepreneurs in the East New York area.”
Darryl Hollon, Business Outreach Center Network
”As a resident, one of my primary concerns is the lack of community amenities in the neighborhood...My neighbors and I agree that we would love to see more restaurants, coffee shops, bars, gyms, and good balanced supermarkets.”
Scoping testimony from Miguel Jimenez, Local Resident
”Affordable housing is the foundation of a healthy community. Specifically, creating more housing at Broadway Junction is crucial to improve the quality of life and economic well-being for all East New Yorkers.”
Scoping testimony from Vernon J, Equity Platforms
Broadway Junction is one of New York City’s busiest transit hubs, sitting at the intersection of five major subway lines, six bus routes, and the Long Island Rail Road. More than 4 million people pass through Broadway Junction annually and 30 million commuters transfer at the station.
Located at the intersection of seven neighborhoods, the Herkimer-Williams site is an opportunity for true community-driven development, building on the momentum of recent public and private investments in the area.
The area around Broadway Junction is surrounded by five acres of concrete lots. For a long time, residents have raised concerns about revitalizing this site to meet urgent needs for more economic opportunity, affordable housing, and open space.
Herkimer-Williams is centered on the development of 100% affordable housing, creating good local jobs, fostering community partnerships, and realizing much-needed improvements to the public realm. Rezoning the 2-acre site can help meet the needs and desires of East New Yorkers by creating:
East New York Rezoning approved ↓
Community releases vision for Broadway Junction ↓
NYC EDC releases Broadway Junction, A Vision for the Future
Preliminary proposal for Herkimer-Williams
Public town hall for Herkimer-Williams proposal ↓
environmental
scoping hearing
ULURP certification
Developer briefings with community board, local residents, neighborhood organizations, and stakeholders, totaling nearly 100 meetings
Affordable Housing
”As a resident, I deeply understand, and I echo the need for new affordable housing and economic opportunities for the community.”
Scoping testimony from Vicki Bergquist, Local Resident